This is me
Hi, I’m Irshana — a passionate digital marketer with a creative mindset and a results-driven approach. I specialize in helping brands grow their online presence through data-backed strategies in social media, SEO, content marketing, and paid advertising.
With a strong eye for trends and a deep understanding of digital behavior, I love turning ideas into engaging campaigns that connect with audiences and deliver real value. Whether it’s boosting engagement, improving conversion rates, or building a brand from scratch, I’m all about making digital work smarter.
Let’s create something impactful!
Skills
Why Work With Me
Data-Driven Decisions: I don’t guess — I analyze. Every campaign I run is backed by insights and metrics that guide smarter choices and better ROI.
Creative & Strategic Balance: I blend creativity with analytics to craft campaigns that not only look great but perform even better.
Platform Expertise: From social media and email marketing to SEO and paid ads, I understand how to maximize each channel’s strengths.
Audience-Centric Approach: I put your audience first, tailoring messaging and content to build trust, engagement, and loyalty.
Constant Learner: The digital world never stops changing — and neither do I. I stay updated on trends, tools, and tactics to keep your brand ahead.
Services
SEO
Search Engine Optimization (SEO) is a digital marketing strategy focused on improving a website’s visibility in search engine results by optimizing content, structure, and technical elements, so that it ranks higher on platforms like Google, driving more organic (unpaid) traffic to the site and helping businesses reach their target audience more effectively.
SMM
Social Media Marketing (SMM) is a digital marketing strategy that uses social media platforms like Facebook, Instagram, LinkedIn, and X (Twitter) to promote a brand, connect with the target audience, increase engagement, drive website traffic, and boost sales through both organic content and paid advertisements.
Graphic Designer
Digital Marketing is the use of digital channels, tools, and strategies—such as social media, search engines, email, websites, and online advertising—to promote products or services, engage with target audiences, build brand awareness, and drive measurable results like leads, traffic, and sales in the online space.
Content Marketing
Content Marketing is a strategic digital marketing approach focused on creating, publishing, and sharing valuable, relevant, and consistent content—such as blogs, videos, infographics, and social media posts—to attract, engage, and retain a clearly defined audience, ultimately driving profitable customer actions and building long-term brand trust.
Email Marketing
Email Marketing is a digital marketing strategy that involves sending targeted emails to a group of subscribers or customers to promote products or services, build relationships, share updates, nurture leads, and drive engagement or sales—all while offering personalized, measurable, and cost-effective communication.
Web Development
Web Development is the process of creating and maintaining websites or web applications, involving front-end development (what users see and interact with), back-end development (server-side functions, databases, and logic), and various technologies to ensure a site is functional, responsive, secure, and user-friendly across all devices.
FAQ
What is digital marketing?
my view, being a freelance digital marketer in Kannur involves using digital platforms to market brands, goods, and services. This helps the company grow and develop. The main strategies are SEO, SMART, email marketing, etc. it helps to increase brand awareness, generate leads, Drive Website Traffic, Boost Online Sales or Conversions, improve customer engagement, enhance customer retention and Loyalty, Build an Online Community, Improve Search Engine Rankings
why SEO important in digital marketing
SEO (Search Engine Optimization) is important in digital marketing because it helps businesses rank higher on search engines, making it easier for customers to find them online. A strong SEO strategy increases website visibility, drives organic (free) traffic, builds brand credibility, and attracts potential customers who are actively searching for related products or services. In short, SEO improves both reach and trust, making it a key factor in long-term digital marketing success.
Why is digital marketing growing rapidly?
Digital marketing is growing rapidly because people spend more time online, using search engines, social media, and e-commerce platforms to find products and services. Businesses are shifting from traditional advertising to digital channels since they are cost-effective, highly targeted, and provide measurable results. With the rise of smartphones, social media trends, and online shopping, digital marketing has become the fastest and most effective way for businesses to reach, engage, and convert customers worldwide.
How do you stay updated with the latest trends in digital marketing?
I stay updated with the latest digital marketing trends by following trusted industry blogs, joining webinars, exploring online courses, and engaging in professional communities on platforms like LinkedIn. I also subscribe to newsletters, attend workshops, and regularly test new tools and strategies to keep my skills current and competitive.
Why digital marketing?
Digital marketing is essential because it allows businesses to reach a larger and more targeted audience at a lower cost compared to traditional marketing. It provides measurable results, builds brand visibility, engages customers directly, and helps generate leads and sales. In today’s digital-first world, it’s the most effective way to stay competitive and grow your business.
How can digital marketing benefit business?
Digital marketing benefits businesses by increasing their online visibility, helping them reach a larger and more targeted audience at a lower cost. It allows businesses to build brand awareness, engage with customers directly, generate quality leads, and boost sales. With measurable results and data-driven strategies, digital marketing helps businesses grow faster and stay competitive in today’s digital world.
What does a digital marketer do?
A digital marketer promotes businesses online by using strategies like SEO, social media, content, ads, and email marketing to increase visibility, attract the right audience, and drive sales or leads.
What makes you different from others?
I provide tailored strategies based on your business goals, focus on data-driven results, and create engaging campaigns that connect with your audience.
